Meet Lloyd Herford
Founder & CEO of Rise Athletic Performance.
Lloyd Herford’s journey in the fitness industry spans over a decade, marked by a relentless pursuit of innovation and a deep commitment to holistic wellness. As the driving force behind Rise Athletic Performance, Lloyd has redefined what it means to be a fitness coach in the modern era.
The RISE Philosophy
Since its inception in 2015, Rise Athletic Performance has stood as a testament to Lloyd’s vision of fitness coaching. At its core is a revolutionary concept: a program designed not just to guide, but to empower. Lloyd’s approach goes beyond traditional fitness paradigms, focusing on building self-belief and fostering independence in every client.
A Decade In The Making
“Your Last Fitness Program,” is the culmination of years of research, practical experience, and a deep understanding of human potential. This comprehensive approach to wellness is designed to be transformative, addressing not just physical fitness, but overall life vitality.
Team-Centric Philosophy
One of Lloyd’s key strengths lies in his ability to build and lead high-performing teams. By surrounding himself with like-minded experts in fitness and nutrition, he has created a powerhouse of knowledge and support at Rise Athletic Performance. This collaborative approach ensures that clients receive multifaceted, expert guidance on their wellness journey.
A Visionary in the Fitness Industry
Lloyd Herford is more than a fitness coach; he’s a visionary leader in the wellness space. His innovative methods, ethical practices, and uncanny ability to unlock human potential have earned him a reputation as a trailblazer. Under his leadership, Rise Athletic Performance continues to push the boundaries of what’s possible in fitness and holistic health coaching.