Who We Are.
A fitness system built for real life – not the highlight reel.
Most fitness programs fail. Not because people lack willpower, but because they’re built on outdated models that ignore individual biology, lifestyle realities, and what actually drives lasting change. We got tired of watching good people blame themselves for bad systems.
Lloyd founded RISE in 2015. After several years in the fitness industry, he dreamed of what the perfect coaching company would look like. When laying the foundation for RISE, he knew the company had to be composed of coaching staff that truly loved people and invested fully in their clients.
In 2020, he met his wife, Blaire, and from their first conversation, he knew she was exactly what he and the company needed for the future. Her vision of what RISE could become was unwavering.
Today, RISE has helped thousands of clients achieve their health and physique goals, and Lloyd and Blaire still have direct oversight of all clients to ensure a great experience.
Rise Athletic Performance understands the significance of life’s special moments and is committed to helping clients maximize their physical and mental potential. Their experienced coaches provide personalized training and nutrition plans tailored to individual goals.
With a focus on partnership and support, Rise Athletic Performance empowers individuals to overcome obstacles and achieve their desired transformations, encouraging them to start their journey towards self-improvement today.
Join RISE and experience the ultimate fitness transformation program.
Founder & OwnerÂ
Director of Functional Health
Chief Operating Officer
Culture and Community Director
Client Relations Specialist
This isn’t a sales pitch – it’s a strategy session. We’ll dive deep into your goals, uncover what’s been holding you back, and map out a clear path forward. No pressure, no gimmicks. Just honest conversation about what it takes to get you where you want to be.
